This must be one of the most popular questions I get asked on a regular basis - more so than actual style advice! Well, lets start from the very beginning, it is a very good place to start after all… Once upon a time a fair maiden (aged 24) from a leafy North West London suburb was stuck in a rut. She hated her job and just couldn’t find the motivation to get up every morning and commute to Central London for a job she didn’t even understand. Then, she had a light bulb moment